WHY ARE CORPORATE EXCLUSIVE GIFTS SO IMPORTANT?
Corporate exclusive gift giving is a very serious business these days, with research showing that most corporate gifts are given to major clients, followed by employees, then prospective clients. The reasons for giving such exclusive gifts can range from recognising A valued employee's contribution to the business, to thanking a long-standing customer for their loyalty. The basic aim behind the gift is the same, though - to cement the relationship between the two parties and to enhance the personal relationship that already exists.
Corporate exclusive gifts differ from normal incentive programmes in that they are not given with any expectation of performance. They also don't usually contain any blatant advertising or company logos and are not usually part of the companyís marketing programmes. However, that does o't mean that there is no benefit to be derived by giving a customer or employee a luxurious gift - if done correctly it can be a cost-effective way to build a long-lasting relationship with a valued associate.
If you are thinking about purchasing an exclusive gift for someone from a business point of view, then you need to think about how gift giving differs from an incentive programme. Incentive awards are usually given as an award for achieving something specific such as sales quotas, whereas a gift is more spontaneous and not part of any defined agreement. It is easy to fall into the trap of viewing incentives and gifts in the same light, after all, you want to be sure that you are getting a return on any investment you make in your business but you need to be careful that you do not leave the gift recipient feeling like they are being bribed. Instead, consider the practice of giving an exclusive gift to a customer as more of a long-term relationship building exercise.
From an etiquette point of view, here are a few things you should think about:
Appropriateness - make sure that the luxurious gift you select is appropriate to the business relationship you have with the recipient. If your client is very business-like and aloof, then do not try to give them something amusing as this can backfire. If it is a fairly new relationship, then do not choose something too personal or lavish. Something like iWoodesign's Luxury Desk Set
would be quite appropriate in either case and would surely be received with thanks.
Personality - try and ensure that the luxurious gift you select reflects the likes and interests of the recipient. As with any other gift giving situation, the more you can find out about the recipientís tastes beforehand, the more likely you are to pick the perfect gift for them. For example, if they are family oriented, then a Luxury Photo Cube
from iWoodesign, would show them that you have taken the time to understand their style and taste.